Recently I presented to a grouping of key stakeholders in international education in our region. In addition to giving them some compelling reasons why Christchurch now has significant positive points of difference in attracting students to study here I asked them to consider the following questions.
The response I have received has been very positive with attendees saying that these are exactly the questions those involved in international education need to be asking themselves.
They also have application in a wider business context so I am pleased to share them with you.
The nine questions for those involved in international student education to consider are:
- Are you honestly representing your offering?
- Do you have reputable representation in overseas markets
- Do your students truly understand what they will achieve and what their qualification will deliver?
- Do they have expectations in addition to, and beyond, their education in New Zealand?
- If they do is it possible for those expectations to be realised and what is your role in that?
- Have you recently assessed your relationship with NZQA – is it open, honest and robust
- Are your offerings meeting students’ expectations and importantly are they fit for purpose?
- Are you in anyway negatively impacting on the international reputation of New Zealand educators? If so what are you doing about it?
- Do you know of others who are negatively impacting on the international reputation of New Zealand educators? If so what are you doing about it?